A COLD BOOST OF AMBITION ANY TIME OF DAY.

GO MAKE Your MARK

We didn’t simply chill our existing coffee and call it a day. We selected just the right beans and blended, roasted, ground & steeped with purpose for this tailor-roasted kick of caffeine. Distinctively smooth. Ambitiously bold. Always chilled, so you don’t have to be. A Smooth Boost™ to help fuel your inner Fitz.

WHY THE TIE?

It may look like a tie, but for us, it’s really more a statement of one’s can-do attitude. A symbol of ambition. A badge that says "I get things done." The tie was how Fitz made his mark – now it’s time to go make yours.

PICK Your BREW

BLACK

ONLY FOUND IN THE REFRIGERATED SECTION

BLACK The Original Ambition Booster

Our tailor-roasted blend, custom-brewed for a one-of-a-kind taste. It’s 100% cold brew with no artificial anything (just like all of our Fitz cold brews.) This zero-calorie cold brew delivers a bold flavor that’s so smooth it doesn’t need any sweetening.

Ingredients: Cold-brewed Red Diamond^® coffee (water, coffee)

100% Cold Brew Coffee

SLIGHTLY SWEET

ONLY FOUND IN THE REFRIGERATED SECTION

SLIGHTLY SWEET 50 CALORIES OF SWEET ENERGY

A little something extra for when your day isn’t sweet enough. We use only the highest quality coffee beans and simple, natural ingredients to create this brew. With a subtle hint of cane sugar, this cold brew has the perfect amount of sweetness.

Ingredients: Cold-brewed Red Diamond^® coffee (water, coffee) and cane sugar

100% Cold Brew Coffee

DARK CHOCOLATE

ONLY FOUND IN THE REFRIGERATED SECTION

DARK CHOCOLATE A Natural Indulgence

It’s a guilt-free way to enjoy a natural Dark Chocolate flavor while giving your body an extra burst of energy as well. At only 70 calories and completely dairy-free, this rich, chocolate cold brew is the perfect excuse to indulge any time of day. Energy drink? Irresistible dessert? You choose.

Ingredients: Cold-brewed Red Diamond^® coffee (water, coffee) cane sugar, Natural dark chocolate flavoring

100% Cold Brew Coffee

May experience extreme increase in ambition and sudden uncontrollable drive.

Founder.Mover.Doer.
Master Brewer.

Who’s Fitz? He’s where our story starts. In 1906 Fitz founded Red Diamond^®. In 2017 Red Diamond founded Fitz Cold Brew Coffee - crafted with the same attention to detail and obsession with perfection that made Fitz a leading innovator in quality coffee.

Cold Brew Crafted for today’s go-getters who redefine what it means to be a success.
Cold Brew Crafted for today’s go-getters who redefine what it means to be a success.
Cold Brew Crafted for today’s go-getters who redefine what it means to be a success.
Cold Brew Crafted for today’s go-getters who redefine what it means to be a success.
Cold Brew Crafted for today’s go-getters who redefine what it means to be a success.